Over the last several years you may have noticed some changes in the food industry and the way people source, buy and talk about food. The specialty foods market is on the rise and is expected to reach 100 billion dollars by 2016. According to the Consumer Report, the specialty food industry is growing approximately three times as fast as the regular food industry. A study reported on in Fancy Food and Culinary Products states that 59 percent of U.S. consumers have purchased specialty products. Top contenders amongst specialty food purchases include chocolate, coffee and tea (all falling within the top 10 items). Not only are people buying these items, but they’re making very conscious decisions about it, going out of their way to seek out retailers who offer specialized products and making purchases online for specific items.
While better quality undoubtedly plays a role in the decision to purchase specialty items, there are other motivations as well. Products that are produced sustainably rank high on the priority list for many consumers. According to a Consumer Report produced by the Specialty Food Association, 84 percent of specialty food consumers find value in sustainably produced products. This often means seeking out certifications such as All Natural, Organic, Fair Trade, GMO-Free or locally produced items.
We at UP Coffee Roasters pride ourselves on providing products that are made with recycled materials, are biodegradable/recyclable, organic, all natural and fair trade. Our work with Café Femenino helps support women in the coffee industry and build stronger farming communities. Our goal to provide organically produced coffee whenever possible speaks to our commitment to environmental consciousness. Not to mention all the electricity needed to power our roastery comes from sustainable solar energy via our 10 kilowatt solar panels. We understand that with every purchase consumers make they are voting with their wallets for what types of products and companies they want to support. So when your café, restaurant or shop is selling or serving Organic and Fair Trade coffee and tea, or All Natural or Organic soups, milk alternatives and syrups from UP Coffee Roasters, make sure you are letting your customers know! They will love hearing about how the dollars they’re spending have a positive impact on the people and communities that produce those items.